Fila, The Global Athletic-Wear Brand, Opened A Hotel In Shanghai.

FILA, the sportswear company, has announced plans to open a branded hotel in Shanghai in 2024.

The athletic wear company founded in Italy is partnering with Hyatt Hotels to develop the lifestyle hotel concept Fila House.

The JdV by Hyatt brand will open its first hotel in Shanghai’s Pudong district next month, marking the beginning of a new era for Fila. The luxury hotel will reflect the company’s history, culture, products and fashion trends in an immersive way, CEO Brian Yiu said in an August 29 press release.

Hyatt’s JdV brand stands for joy de vivre, which is French for “joy of living.” The JdV collection is a group of independently owned hotels that Hyatt manages and markets. These hotels are aimed at younger consumers and are known for being dog-friendly.

There are also hotels belonging to the JdV chain in Rome, Chicago and Toronto.

Fila House will be located at West Hongqiao Business District in Shanghai. It won’t be the first JdV property in China, though — that honor goes to the BEI Zhaolong Hotel in Beijing.

Until now, there has been no word on what the hotel’s interiors will look like. However, it is a safe bet that they will reflect Fila trademarks such as logos and red and navy blue.

The hotel scene in Shanghai has expanded rapidly in the past decade.

The J Hotel, located in the upper floors of the Shanghai Tower skyscraper and recognized for two achievements since opening last summer — first, as the world’s highest hotel, then for having the world’s highest restaurant inside a building — is drawing attention.

The InterContinental Shanghai Wonderland, located 20 miles southwest of the city center, is an “earthscraper” – a hotel built inside a quarry. Sixteen of its 18 floors are below ground level.

Latest

AI Chatbot for eCommerce: Simplifying Online Shopping with Every Click

Welcome to the future of online shopping, where your...

Printer Prices in Pakistan: A Comprehensive Guide

Printers are essential tools for both personal and professional...

The Role of AI and Machine Learning in Advanced Cybersecurity Solutions

Artificial intelligence (AI) and machine learning (ML) are reshaping...

The Ultimate Guide to Biker Patches: History, Types, and How to Choose the Right Ones

Biker patches are more than just decorative elements; they...

Newsletter

spot_img

Don't miss

AI Chatbot for eCommerce: Simplifying Online Shopping with Every Click

Welcome to the future of online shopping, where your...

Printer Prices in Pakistan: A Comprehensive Guide

Printers are essential tools for both personal and professional...

The Role of AI and Machine Learning in Advanced Cybersecurity Solutions

Artificial intelligence (AI) and machine learning (ML) are reshaping...

The Ultimate Guide to Biker Patches: History, Types, and How to Choose the Right Ones

Biker patches are more than just decorative elements; they...

The Benefits of Wearing Organic Cotton Nature Sweatshirts

Organic cotton nature sweatshirts offer more than just comfort—they...
spot_imgspot_img

AI Chatbot for eCommerce: Simplifying Online Shopping with Every Click

Welcome to the future of online shopping, where your personal shopper is just a click away—and they’re powered by AI Chatbot for eCommerce! AI...

Printer Prices in Pakistan: A Comprehensive Guide

Printers are essential tools for both personal and professional use, and choosing the right one depends on your specific needs and budget. In Pakistan,...

The Role of AI and Machine Learning in Advanced Cybersecurity Solutions

Artificial intelligence (AI) and machine learning (ML) are reshaping how organizations approach threat detection, prevention, and response. By leveraging AI and ML, businesses can...

LEAVE A REPLY

Please enter your comment!
Please enter your name here